Business Bootcamp Announced to Strengthen Indigenous Tourism in Yukon

Business Bootcamp Announced to Strengthen Indigenous Tourism in Yukon

July 27, 2021 (Whitehorse, Yukon) – The Yukon First Nations Culture and Tourism Association (YFNCT), in partnership with Yukonstruct, have developed a business development program for Indigenous tourism entrepreneurs. 

The Strengthening Indigenous Tourism: Business Bootcamp is a 12-week program available to First Nations tourism businesses in the early stage of development to improve their business skills in an effort to harness the potential of the Indigenous tourism sector. This an opportunity for potential Indigenous entrepreneurs to bring their tourism business ideas or passions in and explore how to bring it to life. Those who are already in operation will gain business expertise to bring them to the next level, including learning about the tourism market, how to meet demand, building a team, raising capital, business basics, and more. 

Indigenous cultural tourism is a growing sector of the tourism industry in the Yukon and Canada. There is currently a high demand for authentic Indigenous experiences in the territory and significant opportunities for Yukon First Nations entrepreneurs to develop businesses that focus on sharing cultural experiences with visitors.

“We are thrilled to partner with Yukonstruct on this incredible program,” says Harmony Hunter, Manager of Tourism Experience Development & Business Support, YFNCT. “We believe there is a lot of potential for Yukon First Nations entrepreneurs to invest, engage, and develop unique and authentic Indigenous tourism experiences here in the Yukon. The Bootcamp will provide a fantastic opportunity to help shape and grow potential business ideas to continue to strengthen Indigenous tourism in the Yukon.”

Yukonstruct has experience and expertise in business development and acceleration, and has developed and delivered a successful Startup Bootcamp to Yukon entrepreneurs. The Project will employ the Startup Bootcamp framework already in use by Yukonstruct but will be updated and revised in order to ensure the content is approached holistically so that it speaks to both business fundamentals as well as Indigenous ways of knowing and doing.

“Yukonstruct is honoured to partner with the Yukon First Nation Culture and Tourism Association on the Strengthening Indigenous Tourism Business Bootcamp,” says Lana Selbee, Executive Director, Yukonstruct Society. “Our years of experience delivering business bootcamps, combined with YFNCT’s expertise of the Indigenous tourism sector, ensure an impactful program that will prepare the participants with the knowledge, connections, and confidence to pursue their business in culturally relevant and significant ways. We are so excited and grateful to work with the incumbent cohort.”

Indigenous tourism entrepreneurs can apply for the Strengthening Indigenous Tourism: Business Bootcamp until August 24. The first 12-week bootcamp will begin on September 7, running on Tuesday evening from 5 to 8pm and Saturdays from 10am to 2:30pm. 

For more information on the Strengthening Indigenous Tourism: Business Bootcamp, visit For interested applicants, please get in touch with Cat Kelly,, (867) 456-0150.

This program is made possible with the funding support of the Yukon Government and CanNor.


For more information or to arrange an interview, contact:

Charlene Alexander
Executive Director, YFNCT
(867) 667-7698 ext. 202